I work with B2B and service-driven companies to bring structure, focus, and realism to marketing— so it supports revenue, pipeline, and retention, not just impressions.
Most clients come to me when they’ve outgrown random acts of marketing but aren’t yet ready for a full-time CMO. I step in as a calm, accountable partner who can zoom out on strategy and zoom in on the details that ship.
A short email with where you are today and what “good” would look like 6–12 months from now is more than enough to begin.
I help leadership teams move from “we should do more marketing” to a clear, measurable plan that supports real business outcomes.
I serve as a marketing director for organizations that are serious about growth but don’t yet need—or can’t justify—a full-time executive hire. My work spans positioning and narrative, program design, campaign execution, and the marketing-operations layer that ties everything back to your CRM and pipeline.
I’m comfortable in complex, relationship-driven environments: managed IT and cloud, sports and entertainment, PE-backed businesses, and mission-centered organizations where trust, security, and clarity matter.
A snapshot of the skills that show up most often in my work and on my LinkedIn profile.
I combine strategy, execution, and operations so marketing isn’t just making assets—it’s supporting how you sell. That often means connecting positioning, content, events, and outbound with a HubSpot- or CRM-backed view of the funnel.
Below are representative skills I draw on most frequently. If you’d like a more detailed view, I’m happy to share examples and outcomes.
Strategy, execution, and marketing operations under one roof—focused on pipeline, opportunities, and retention, not just impressions.
Ongoing ownership of your marketing function: direction, roadmap, and day-to-day prioritization in partnership with your leadership team.
Clarify who you serve, what you solve, and why you win—and express it in simple language your sales team and clients can actually repeat.
Integrated programs—content, email, events, and outbound—designed around MQL, SQL, and opportunity targets, not just activity.
Lead scoring, lifecycle stages, and dashboards in tools like HubSpot, so you can see what’s working, where leads stall, and where to invest next.
Executive forums, panels, and content series that build trust with decision-makers and support active deals already in motion.
Regular touchpoints for founders and marketing leaders—even if you’re not ready for a full fractional engagement yet.
If you’d like to explore whether fractional marketing leadership is a fit, a simple email is the best place to start.
You don’t need a deck or a formal brief. A few lines are enough, but it can be helpful to mention where you are today and what you’d most like to change.
To make the first exchange useful, you might share:
From there, I’ll reply with a short perspective and a recommendation on whether it makes sense to talk further and how I might be able to help.