Scott Evangelist Consulting

Marketing strategy & AI execution
Technical depth. Commercial focus.

Win new business.
Grow the business you have.

You have a business to run. I take your marketing from plan to delivery, using AI to find opportunities faster, launch stronger campaigns and keep customers coming back. You get an experienced marketing partner who understands the technology and the bottom line.

Born in the US and based in Moselle, France, I bring hands-on digital expertise, native English and firsthand knowledge of American culture to independent businesses, specialist brands and B2B teams. I lead the work from strategy through delivery.

Let's discuss your business See AI in practice

Start with a focused project or ongoing part-time support, with a clear scope and agreed budget.

What others say about my work

“the Sherlock Holmes of marketing”
“incredibly detail oriented”
“a force multiplier”
“turn ideas into reality”

What AI can do for your marketing

Faster preparation. Better-informed decisions. More consistent follow-through. These are examples of workflows I can shape around your business, tools and team.

01 · Execution speed

One conversation. A coordinated campaign.

Start with an interview, a product brief or your existing expertise. Use AI to develop a landing-page draft, customer email, social posts and a short video script from the same material. I guide the message, edit the content and prepare it for launch.

For a wine merchant, one producer interview could become a domaine story, a tasting invitation and a customer email linked to available wines. A B2B team could do the same with an expert interview.

Less time starting from scratch. More time refining and testing the offer.
02 · Research & insight

From a business question to a useful brief.

Use AI-assisted research to compare competitors, explore customer needs and investigate potential partners or markets. I check the sources, separate evidence from assumptions and turn the findings into options you can act on.

Before testing a new offer, build a sourced brief on competing offers, publicly listed pricing, buyer questions and potential partners, with a clear recommendation on what to test first.

A clearer basis for deciding where to spend your time and budget.
03 · Agents & repeatable processes

Give recurring work a reliable process.

Build workflows that connect approved inputs, AI tools and review steps. Where the task calls for investigation, AI agents can choose research steps and use connected tools within a defined brief. I design the process, test the outputs and establish the handoffs.

A recurring campaign workflow could gather approved product updates, flag missing details, prepare email and social drafts, route them for review and assemble a performance summary after launch.

Less repeated coordination. A process your team can run and improve.
My role: direction, design and delivery

I choose the use case, set the brief, connect the tools and define what good work looks like. We test the process against real examples, review facts and brand voice, and agree approval points before publishing or customer outreach. Then we measure time saved, quality and business results.

About Scott

A marketing partner who can help you decide what matters, then turn that direction into practical work.

Leading the work. Putting new tools to use.

My background spans marketing strategy, communications, campaigns, events and the technology that supports them. I've worked in complex, relationship-driven environments including managed IT and cloud, sports and entertainment, PE-backed businesses and mission-centered organizations.

I bring that experience to businesses where expertise, service and personal relationships matter. You know your products and customers. I help express what makes your business valuable, reach the people most likely to respond and build a manageable plan around your resources.

I lead the practical adoption of AI in marketing: evaluating tools, designing workflows, setting quality standards and helping teams use them confidently. I connect research, creative development and execution so useful ideas can move into market with fewer manual handoffs. My role is to turn new capabilities into a way of working your business can sustain.

A love of France and the USA
I was born in the US and now live in Moselle, with a particular love of Alsace. Native English and firsthand knowledge of American culture help me shape messages for English-speaking customers, visitors and professional buyers.
  • Based in Moselle, France Working with businesses in France and the US, locally and remotely.
  • Languages Native English. A2-level French, which I continue to develop.
  • Where I can add value When you have a strong offer but need clearer messaging, more consistent marketing or someone to carry a good idea through to delivery.
  • How we work together Direct contact, clear priorities and transparent costs. You'll know what we're doing, why it matters and what the results suggest we should do next.

How I can help

Marketing direction and delivery shaped around your customers, sales process and budget. Choose a focused project or combine services into ongoing support.

01 · Direction

Strategy & part-time leadership

Clarify your audiences, offers and message. Set priorities, plan campaigns and coordinate the work with your team or suppliers. For businesses needing ongoing direction, I can act as a fractional marketing director.

PositioningMarketing plansLeadership
A clear plan, with someone to help carry it through.
02 · Discovery

Websites & customer enquiries

Improve website messaging, search-focused content and landing pages so visitors understand your offer and know how to take the next step. Create clearer paths for consumer and professional enquiries, with forms and follow-up that fit your business.

Website contentSearch visibilityEnquiry forms
Make the route from interest to enquiry easier.
03 · Relationships

Content, email & repeat business

Turn your expertise into stories, newsletters and social content. Use AI to develop coordinated drafts from approved source material, then refine the voice, facts and offer. Shape customer campaigns around interests and purchase history to encourage repeat business.

StorytellingEmail campaignsCustomer retention
One good conversation can supply content for several channels.
04 · Audiences

Marketing for English-speaking customers

Develop English website copy, campaigns and sales materials that feel natural to the audience. Draw on my US background to reach American customers, residents, visitors or professional buyers, starting with audiences your business can already serve.

Native EnglishUS cultural insightAudience messaging
Shape the message around the customer and the opportunity.
05 · Connection

Events, partnerships & sales materials

Plan a focused event, partner campaign or editorial offer that brings your expertise to life. From tastings and customer gatherings to professional forums, support the experience with invitations, selection guides, presentations and follow-up.

EventsPartner campaignsSales materials
Test one well-defined offer before committing to a larger program.
06 · Technology

AI workflows & team adoption

Identify useful AI applications, choose tools and build repeatable processes around your content, customer records and reporting. Define what agents can do, where review belongs and how the team takes over. Document the workflow and help people use it confidently.

AI agentsWorkflow designTeam enablement
Pilot one useful workflow, measure its value and build from there.

A focused start, with room to develop

Start with a useful piece of work, an agreed budget and a clear way to judge progress.

Choose the opportunity. Test it. Learn.

We begin with your customers, current marketing and commercial priorities. Together we choose a small number of improvements: perhaps a professional-buyer page, a customer email campaign or an AI workflow that removes a recurring bottleneck. We agree the scope, timing and budget before work begins.

A 90-day engagement can provide time to launch, review and refine. We look at relevant enquiries, orders, repeat purchases or sales opportunities, alongside costs and margins where the data is available. For AI workflows, we also compare turnaround time, review effort and running costs against the current process. That gives us a practical basis for deciding what to expand.

  • Focused project A defined outcome, such as a campaign, a research brief or a working AI workflow.
  • Ongoing part-time support Regular planning and delivery, with an agreed monthly budget or hourly cap.
  • Fractional marketing direction Ongoing leadership and coordination as your marketing needs develop.
  • Clear spending decisions Agree outside costs before committing. Expand the work when results support it.

Tools I work with

Hands-on experience across CRM, analytics, content and AI—with the technical depth to connect the tools to the work.

  • CRM & sales enablementHubSpot Marketing Hub · HubSpot Sales Hub · Apollo · LinkedIn Sales Navigator
  • Analytics, search & advertisingGoogle Analytics · Google Tag Manager · Google Search Console · Google Ads · Semrush · Screaming Frog · Microsoft Clarity
  • AI & researchChatGPT · NotebookLM
  • Websites & publishingWordPress
  • Design & productionAdobe InDesign · Adobe Photoshop · Adobe Illustrator
  • Collaboration & presentationsMicrosoft Teams · Microsoft SharePoint · Microsoft PowerPoint

Let's discuss your next step

Tell me about your business and the opportunity you want to explore. A few lines by email are enough to start.

Contact Scott

Whether you want a campaign delivered, a better way to use AI or ongoing marketing leadership, we can identify a useful place to start.

Email
scott@scottevangelist.com
Phone
+33 (0)6 10 13 64 17
LinkedIn
linkedin.com/in/scottevangelist

A useful place to begin

You might share:

  • What you sell and who you want to reach.
  • The opportunity you want to explore or the work that takes too much time.
  • What you're already doing and where you need help.
  • Your timing, budget and what a useful result would look like.

I'll respond with an initial perspective and a suggested next step.